Why Best Buy Loves Mobile

This video from Best Buy (debuted at the National Retail Federation's 2010 Retail Innovation & Marketing Conference) really sums up what getting into mobile means for  a company or institution. It also shows why a broad progressive mobile strategy is so important for delivering successful mobile solutions. I'm struggling with my write-up for what I mean by a progressive mobile strategy but hopefully this video offers some hints.

Note: Thanks to Jason Grigsby (@grigs) for pointing out the video in his last minute Design for Mobile 2010 presentation, "Get me a Mobile Strategy or You're FIRED!*" *

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